The BBB Better Business Bureau and How it Can Help you Save your Wedding from a disaster.

As a consumer, before you pay hundreds or thousands of dollars for a service, you might want to visit    The Better Business Bureau is a place where previous customers can issue a complaint towards a company.    Most of the time, if a customer issues a complaint, there is some validity to their complaint.    Remember, the perception you have is 100% correct because it is your perception.   When you invest hundreds or thousands of dollars on a special event you do perceive that the business you hire is going to do what they promise to do for your event.

When a business receives a complaint through the Better Business Burear, it can really harm that businesses reputation.  Complaints do impact overall rating with the BBB.  It is all an issue that will affect a lot of businesses. 


Here is an article that was published in Small Business Trends.   This will be helpful to you as an event planner and also if you have a small business of your own.

Sandy Gamby, director of operations for BBB’s Akron branch explained when and why complaints are a big deal for businesses in a phone interview with Small Business Trends:

“It’s not necessarily just a complaint that can harm a business’s reputation. Most businesses get complaints at some point. But it looks bad if the volume of complaints is large compared to the size of your business, if there’s a pattern where the same type of complaint is lodged multiple times, or if the complaint is deemed to be serious like if a customer paid for something and didn’t receive anything in return.”

Small businesses, in particular, can see their ratings suffer from complaints, since it will take fewer unhappy customers speaking up to cause an impact.

Complaints stay on a company’s record for three years, so avoiding them whenever possible is crucial. But if you do receive them, there are some things you can do to minimize the damage and try to avoid causing any more of it.



Complaints should never go unanswered, according to Gamby. The BBB recommends that all businesses, both BBB accredited and non-BBB accredited, should respond as soon as possible.

If a BBB accredited business is unable to respond within 10 business days for any reason, Gamby said they should reach out to their local branch to explain the reason. Otherwise, the complaint will go on record as unanswered, showing the businesses didn’t successfully address the issue, resulting in a ratings drop.

Acknowledge and Apologize

In your response, the BBB recommends addressing each issue that the customer has brought up. Gamby also said that the business should stay fair and reasonable, acknowledge the experience that the customer had, and stick to the facts.

Provide Documentation

If the customer’s story doesn’t match with the real experience they had, try to provide some documentation that supports your side of the story. This may not always be possible, but it can add some credibility to your brand since the BBB’s complaints and resolutions are publicly available.

Be Proactive

Oftentimes, Gamby said, customers reach out to the businesses themselves before filing a complaint with the BBB. When this happens, she said businesses should try their very best to resolve the problem so that it doesn’t escalate to a complaint.

Sometimes customers are just seeking acknowledgement and an apology. Other times, a refund or other resolution might be in order. But taking action before a complaint can often help businesses avoid the situation altogether.

Have Sound Contracts

One of the ways businesses can avoid negative feedback is by having clear contracts with their clients and customers. If people know exactly what they should expect from you, they will be less likely to have inflated expectations that will cause them to complain later.

The BBB will even review contracts for their members to ensure that they are sound, and thus less likely to cause problems later.

Be Respectful

There are other, common sense steps businesses can take to avoid complaints. Gamby said that business owners and representatives should always show up on time, treat people with respect and courtesy, and make sure that customer service is a top priority. Showing simple respect for customers and clients can eliminate quite a few potential complaints.

Seek Positive Feedback

The BBB also gives customers the opportunity to post reviews on their website. They are different from complaints since those can impact a business’s BBB rating. But positive reviews are posted on the BBB website for all to see. Businesses still have the opportunity to respond to their negative reviews, and Gamby said they should definitely try to do so whenever possible.

However, balancing these out with positive feedback goes a long way to presenting a more balanced view of your business. The Akron branch sees about two-thirds positive reviews and just about a third negative. So encourage happy customers to speak up and you can boost your company’s reputation even further.

*Small Business Trends "How to Handle a BBB Complaint Against Your Company"

In the local Disc Jockey, Inflatable, Casino Party, PhotoBooth industry as a consumer it will be a good investment of time and energy for you to investigate the company you are considering for your event.      If you are hiring a DJ, this is especially important since anyone can start a DJ company without permits, licenses, college education, etc.

For more information on how PhantomShadow Entertainment can help you create an awesome event, call 1-800-357-4236 or reach us online at  or

-Donovan L. Yaukey, CO-CEO Phantom Shadow Entertainment Services 

"You're going to like the way your guests Feel"

Or maybe "You're going to like the way your guests look as they leave your event," might  be a good advertising tag line.    The line was of course inspired by the Joseph A. Banks commercials that say "You're going to like the way you look."

    I've always been fascinated to watch the audience after the music ends at events over the past 29 years.      If the party is awesome, you're guests will not want to leave.     An awesome party requires awesome Music.  Hiring the right Disc Jockey is one of the most important decisions you can make as a bride and groom.   

 I was playing around with advertising tag lines on our journey back from a two day getaway with my wife of twenty years.    Jennifer and I went to The Inn at Pocono Manor in Pennsylvania to share some much needed alone time.    This included time away from the Phantom Shadow business, our lovely children, and the zoo we have at our home. (4 dogs, 3 cats, and a gecko)    We were successful in having a great time together....but it did include some discussion of the business because it has become a major part of our lives over the past twenty years.  Mysteriously enough, the resort location also had a wedding reception with Disc Jockey Adam Skuba with Skuba Entertainment who I have recently become friends with.  Earlier in the week I had planned to go and "shadow" Adam at his event, but after I looked at the Inn at Pocono Manor's website I knew Jennifer would enjoy the venue as well.     Jennifer and I rarely are both available on a Saturday....One of us is usually booked to entertain for a wedding.

The resort was laid out in a way that Jennifer and I were able to be in the lobby at different times throughout the day (between the massages, lunch, formal dinner, bar, etc) and be able to hear the wedding celebration in the ballroom.     And we were able to hear the party in our 3rd floor room.    This worked out well.     This was almost like good therapy for me.    Alone time with my wife, time with my business partner, and being able to hear what a successful DJ in a different area does, but most important to me was being able to see how the guests looked after the 11pm ending of the reception.    Many of the guests including the bride and groom moved to the resort bar where there was a Guitar player/singer fellow.    The look on the brides face said it all....she had a day that she will remember for all the right reasons.   The guests proceeded to dance in the resort bar to play that funky music being strummed by the guitarist.   I could tell that the guests liked the way they felt and I give credit for that success to Adam Skuba.       A great disc jockey has the ability to make your special day one to remember for all the right reasons.

Wedding receptions are an escape for guests to as they say in Cabaret "Leave your troubles outside, in here life is beautiful....."   If the DJ is great, the guests will like they way they feel and the guests will leave their troubles outside and have a great time a the reception.  Isn't that what every bride hopes for?   A wedding day filled with joy and memories to last a lifetime.    

Maybe some background will be helpful....

Jennifer and I are the owners of Phantom Shadow Entertainment.    When she was crazy enough to marry me in 1994, I rather quickly decided to give her 51% ownership of Phantom Shadow Entertainment thinking we are now a female owned company.  I have no regrets in doing this.    Jennifer's efforts in the business are a major part of our growth between 1994 and today.    From 1985 until 1994 Phantom Shadow Entertainment was soley a Disc Jockey company.  We had grown from one system to in around 25 systems if we count my business, my brothers business, and my dad's business.     We were in the right place at the right time between 1985 through 1994.    We grew quickly and dominated the market share.       We were able to provide quantity and quality during those years.

Times changed quickly in 1994 with the DJ industry mainly due to the availability of the CD Recorder.    This made music collections easy to duplicate.     DJ equipment also came down in price.    Very quickly, the DJ market started to become saturated with disc jockeys.      We felt we needed to place our irons in different fires and grow the business.   We bought a limousine, started doing invitations, and even started a videography branch specializing in weddings.   It was the 90's....brides seemed to like the DJ, Video, Limousine, Videography package deal type of thing.  Afterall, that's what the businesses in Long Island where selling at the time, so we ventured on.     At the same time, I also bought an inflatable boxing ring which eventually led to our highest grossing event to date in our 29 year history.  (another blog will certainly be in the future about this branch.)

We offered the videography and invitations from 1994 until 1998.   We realized in 1998 that "Jack of all trades, Master of None" was relevant.   While we were profitable with the videography business, we just didn't have a passion for it and the word "edit" really should be left to professional video production talent.   The invitations were dropped quickly....It's best to leave invitations to the professionals who do invitations.  

Limousines?   We grew the limousine business for twenty years from 1994 until 2014, and because we wanted to direct our attention and passion to the DJ, Inflatables, and Casino Theme Party Business, we sold our limousine business  In September 2014.

The DJ business for Jennifer and I continues to be a passion for both of us, and I believe it is because we enjoy making people happy.    Our dedication to the growth of our Disc Jockey business has been re-energized and good things are happening with that division of the business.    We have excellent team members in place to enable the growth to be systemized and most importantly healthy for Phantom Shadow Entertainment.     

As a bride and groom, I urge you to take action and invest the time to meet with your DJ choices before you hire anyone.    Hear their story.  Ask them about their journey.   Great Disc Jockeys exist in your area...."I guarantee it!"    Afterall, at the end of your wedding day, I'm sure you will hope to say to yourself, "I like the way my guests looked."

-Donovan Yaukey, CO-CEO & Founder, Phantom Shadow Entertainment